It's been nearly a year since Nintendo's Super Mario Galaxy was released on the Wii. One year is a long time in our business. The gaming market is generally forward looking with an emphasis on the next big thing although there are occasional reflections from the past. The toy market is completely the opposite - it's primarily backwards looking.Most toys rely on well known properties from pop-culture. Think Barbie and Elmo stateside or Kanu Unchou and Rei Ayanami in the land of the Rising Sun. So, even though used copies of the Mario Galaxy game may be found in flea markets for about $12, toys based on the franchise are still able to create cash flow and revenue for license holders. Case in point: Banpresto's upcoming Super Mario Galaxy keychains which feature nine characters from the game. Bee Mario and Bee Luigi are in attendance along with Princess and others. Each figure is packaged in a baggie with cardboard retainer. Preorders will ship in mid-late January 2009 at US$45.90 for each complete set of 9 figures.
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