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Upon popping in the required credits, a short tutorial teaches the control scheme as follows: The A-Button shoots left, the B-Button shoots right, and the C-Button unleashes a bomb. A guided projectile attack which locks onto targets may also be activated by hitting both A and B buttons.
The preorder details for Death Smiles lists the product form factor as an "exclusive pcb kit" so it's a chunk of JAMMA hardware. Pricing is set at JPY246,000 or US$2250 from NCS which includes shipping directly from Japan by way of EMS which delivers in 4-7 business days and is trackable.