«©NCSX» How does a company sell more of a product without radically changing it or investing in more R&D? They colorize it. Paint it in new hues that are sure to capture the attention of consumers who eschew vanilla and chocolate. Sony attempts to sell some more PSP-3000s with four new "Carnival Color" variants which ship during the month of March as follows:
Vibrant Blue | Bright Yellow | Spirited Green | Radiant Red
We think the green color is a keeper but we might keep a blue as well in our PSP hardware collection. Preorders are welcome to ship on March 5 (Blue and Red) and March 19 (Green and Yellow). Pricing is set at JPY19,800 each or US$239 from NCS.
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