In traditional toy licensing for the Rei Ayanami character, the blue-haired moppet is usually dressed in a skin-tight plug suit or in school clothing. Been there and done that. To death. After 100-200 incarnations of the same thing, the target audience tends to lose interest and glaze over after a while. Rather than beat the dead horse which is skeletal by now, toy manufacturers have taken Rei in new and radical directions where she dons swimsuits, snazzy Christmas outfits, and even wedding dresses. Shunya Yamashita takes a stab at rendering Rei in a new way and Mitsumasa Yoshizawa performs the final sculpting. The result is a futuristic version of Ms Ayanami that's not only chic but mod subculture casual. Rei's pose is evocative of Space Channel 5's Ulala or maybe Mylene Hoffman from Shotaro Ishinomori's 009-1 serial. Preorders are welcome to ship in mid-late December 2007 at US$68 per figure.
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