In Japan and Asia, many households and businesses place a Maneki Neko or Fortune Cat near the window or door to bring good luck and prosperity. The fortune cat lifts up a paw in salutation while the other paw holds a koban or gold coin close to its belly.
We look at the Mario 50cm (19.68") tall statue as the video game equivalent of Maneki Neko and it'll potentially bring good fortune into local arcades, video game shops, and amusement centers. The world's most famous plumber smiles and welcomes visitors into an establishment with a flourish.. We're of the opinion that a retail store which places one of the most successful video game characters near its front doors can only invite fortune into the establishment. Mario will also attract curiosity seekers who'll enter the shop to marvel at its girth. Think of it as feng-shui for the gaming industry.
As an aside, all of the stores that we've sold these types of Mario figures to are still in business and successful. That's not to say that Mario will save a flagging business or a shop that's competing against a newly opened Gamestop or EBGames next door... Most customer preorders have shipped as of yesterday and new orders are welcome to ship today.
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