Friday, September 15, 2006

Animal Crossing Movie Figures

We're getting the sinking feeling that toy manufacturers may be flooding the market with too much of a good thing. NCS generally enjoys Animal Crossing and its motley assemblage of characters but the merchandising blitz has been going full tilt these past few weeks. Market saturation generally leads to consumer apathy.

To add to the crush of Animal Crossing material shipping later this year, Yujin has started preorders for a figure collection based on the Animal Crossing movie which bows across Japan on December 16. Jouji Shimura directs the animated film which features amicable characters such as Tom Nook, Rosie, Margie, and Kapp'n among other rascals.

The product solicitation sheet shows the images of seven Animal Crossing characters in clear cubes which are featured in the set. Similar to NCS' standard gashapon sales procedures, we will assemble complete sets of seven AC figures and peddle them for US$20. The release date for the figures in Japan is December 31, 2006 and preorders are scheduled to ship on or around January 3, 2007 from NCS.

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